You may know that a Master’s in Business Administration can provide a wide variety of career options, but you may be uncertain as to the types of jobs available with a Marketing MBA or other specialization, according to the US News and World Report. Marketing positions make up about a third of the jobs out there for those holding a business degree at the master’s level, so it’s actually a very good path to take if you are interested in the creative and social aspects of the business world, as well as what motivates people to make the purchases they do. Read on to learn about the kinds of jobs an MBA with a marketing concentration can help you to attain.

About an MBA in Marketing

An MBA is an advanced higher education degree that provides a well-founded understanding of business topics such as finance, accounting, administration and management. A concentration in marketing will offer you more specific knowledge in aspects of marketing’s influence on business models, sales strategies and customer relations. An MBA in Marketing will prepare you to conduct marketing studies to discover the interests of your target demographic, and then to develop the marketing strategies based on the findings of your research.

Coursework in a Marketing MBA Program

The first part of your Marketing MBA will focus on general courses that are relevant to all business professionals such as ethics, law, policy, operations, strategy, finance, economics, communication and management. Next, you’ll move onto more advanced courses that specifically cover the marketing information that will guide your professional role. These courses will demonstrate the ways in which marketing is crucial to business success. Such courses may include topics in brand management, marketing strategies, consumer behavior, logistics, statistics, promotion, research and data analysis, among others.

Jobs For MBA in Marketing Graduates

The types of jobs available with a Marketing MBA are diverse. This is good news, as you can cast a wider net when looking for a position. It’s also an advantage to be able to tailor your work life to your personal interests. Marketing professionals are needed in almost every industry. You’ll commonly find openings available in public relations, media, healthcare, banking, industry, retail, hospitality, advertising and technology. There are many marketing jobs that can be applied in any of these fields.

A market research analyst is the individual charged with developing the means of obtaining relevant market research. Tasks involved in the day to day routine of market research analysts may be designing consumer surveys, leading focus groups, conducting on-the-street interviews and analyzing the data in a way that provides meaningful insights for the business. A marketing manager concentrates on building customer relations with the goal of improving sales and gaining loyalty. The marketing manager will need to know how to best utilize the data provided by the market research analyst.

A sales manager is a fairly familiar position to many. This marketing pro is customer focused and works to develop the sales goals and strategies required to meet the needs of customers. A brand manager is in charge of a company’s reputation. He or she will determine the ways in which media will be utilized for promotion and is responsible for positioning the brand in a consistent manner that appeals to ideal customers.

Related Resource: Jobs Available with an Early-Career MBA

There are so many other positions available in marketing, but these are some of the most popular. The types of jobs available with a Marketing MBA are vast and can be tailored to your interests.